30 years of passion
for designer furniture

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Our history

In 1988

the Comi family began doing business in the Canton Ticino where it opened its first New Line shop.

Starting from a small 80 square metre store in the centre of Lugano and a few collaborators.

We grew and in 1997

we doubled our showroom area and completed our range of products (about 20 collaborators).

In 2005

came the first big challenge with the move to the Openspace in Pambio Noranco on an area of 1400 sqm and dozens of employees.
Thanks also to the presence of our children in the company, the evolution continued...

…and in 2017

Newlinegroup was established with 5 divisions: store, project, service, contract, real estate. Today the team counts more than 60 professionals.

Our motto: Choose a job you love, and you won't have to work a day in your life. Confucius


customers served every year

sqm of coverings supplied and installed every year

bathrooms furnished every year

doors supplied
and fitted

Our team

our success is that of each of our professionals who add value to the company. We are a team of 60 professionals who work with passion. Let us present them to you

Team New Line

5 divisions to serve you better


We are home-living consultants.
We carefully select the best interior design brands on the market.
In our showroom of over 1,4000 m2, we set up real concepts, where you can touch the products for a unique experience in the New Line style. Let our experts guide you through a vast and select range of products: ceramic covering, wood floors, wall tiles, bathroom furnishings, doors, saunas and Turkish baths. Everything you need for new or home renovation.

New Line Store


The Project division is responsible for providing technical support for the proposals developed by the store through:
- Development of customised executive details
- Planning of work execution phases ( GANT )
Are you a construction professional? We are the ideal partner to assist and support you technically in all your choices for new or home renovation.

New Line Project


We provide you with an integrated team of more than 60 professionals who will accompany you from the very first moments right up to building site delivery. A turnkey service, a one-stop shop for all the installation phases, a team of qualified tile, wood floor, door and sanitaryware installers. If you are a private individual, New Line will be your one-stop shop for all phases, from the choice of materials to the development of the site. If, on the other hand, you are part of a company, it is your customer which will benefit from these advantages.

New Line Service


We offer a service to assist companies or property developers in defining specifications. With our "Contract" division, we analyse and identify the best value for money in the various market segments, in full compliance with Swiss regulations. We also provide personalised consultancy to your clients in the selection of the various products and, with our "Service" division, we ensure assistance and technical support on the building site, as well as a regular control service covering all the executive phases.

New Line Contract

Real estate

Our work results in our having a number of interesting objects available for rent or purchase. The following object are currently available.

New Line Real Estate


We have been a training company since 2002 and have trained 10 young people in different areas. 6 of them joined the staff after school and have been with us ever since. We are currently training 4 new youngsters. Platinum company in 2019.

Partnerships & Sponsors